DOXA was born in Le Locle in the cradle of Swiss watchmaking and is now based in Biel-Bienne. Since 1889, the savoir-faire of the brand has been firmly intertwined with tradition and expertise. In 1967, DOXA was the brand that introduced the first diving watch available to the general public, with a unidirectional rotating bezel to track dive time and ensure a safe ascent without decompression back to the surface. With radical and numerous innovations, DOXA SUB has become an easily recognizable legend with a striking orange dial. Worldwide, for a number of generations of divers and adventurers, DOXA SUB is the standard for diving watches, which greatly contribute to the safety of professional and sports divers thanks to numerous technical details. “DOXA SUB” label stands for some of the most celebrated diving watches in the history of watchmaking.

Today, DOXA watches remain faithful to the principle established more than one hundred and thirty years ago: it is imperative to produce high-quality watches at affordable prices.